Go Green with Envii, Influencer Partnerships
To reach new audiences and bring products to life in real-world settings, Envii invested in micro-influencer campaigns within the gardening and lifestyle niches.
Challenge
With limited budget and low brand recognition in the gardening space, the challenge was building visibility through strategic, cost-effective influencer partnerships. Collaborations were designed to feel authentic and informative, helping position Envii as a trusted, emerging name in eco-friendly gardening.
Approach
Researched and identified micro-influencers whose values and content aligned with Envii’s eco-friendly positioning
Developed tailored campaign briefs focused on storytelling, education and real-life product use, rather than generic promotion
Managed all logistics from product delivery to timelines and content approvals, ensuring smooth collaboration
Secured usage rights for all influencer content to repurpose across Envii’s organic social campaigns
Result
The influencer partnerships helped establish Envii as a credible presence within the gardening community, generating a steady stream of authentic user-generated content that could be repurposed. The brand saw notable growth across its social channels, with increased reach and engagement driven by creator-led content that resonated with niche audiences.
