As part of my role at Karman Digital, I worked on a range of paid social campaigns aimed at helping B2B clients in complex industries connect with decision-makers through strategic, LinkedIn paid social advertising. These included internal agency campaigns for Karman Digital itself, as well as client-side support for brands in financial services, mortgage lending, global payroll and internal agency.
-
![]()
activpayroll
Delivered LinkedIn ad campaigns targeting HR and payroll/finance leaders across global markets. Focused on promoting their services through consultative messaging and mid-funnel pain points, helping reinforce activpayroll’s credibility in a highly technical B2B space.
-
![]()
Accord Mortgages
Planned, wrote and managed LinkedIn ad campaigns to support Accord’s digital growth activity. Alongside campaign delivery, I also implemented performance tracking to ensure reliable attribution and set the foundation for more effective reporting and optimisation across channels.
-
![]()
Succession Wealth
Supported paid social messaging and targeting for LinkedIn campaigns aimed at high-net-worth individuals. Helped shape tone, audience segments and campaign direction to reflect the brand’s empathetic, advisory-led approach.
-
![]()
Karman Digital
Strategised and executed LinkedIn campaigns to raise the agency’s profile and generate leads in professional services. Promoted thought gated content and key service areas with tailored messaging for sectors like finance, legal and fintech services.
